JOACOFIT

Daily Fitness & Healthy Living App

Role: Learning Architect, Visual Designer & Instructional Video Producer
Status: Completed (Design Phase – 2023) | Launch delayed to 2026

Impact

JOACOFIT provides a daily companion for learning healthy habits, blending fitness, education, and user-friendly design. The project demonstrates how learning experience design can enhance user engagement and support long-term behavior change.

Project Overview

JOACOFIT is a mobile-first e-learning app focused on promoting daily exercise routines and a healthy lifestyle. Inspired by platforms like Apple Fitness, the app offers a structured learning experience around physical wellness, combining video-based microlearning, motivational content, and habit-tracking features.

Built as a mobile learning solution, JOACOFIT helps users incorporate simple yet effective habits into their daily lives, with an educational focus that sets it apart from standard fitness apps.

Objectives

  • Promote physical activity and healthy habits through short, engaging lessons.

  • Provide users with a structured, educational path toward better wellness.

  • Deliver content through a mobile-first, user-friendly platform.

  • Encourage consistency and self-awareness around health.

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My Contribution

  • Designed the learning architecture, defining content flow, levels, and themes.

  • Created visual content and collaborated on the app’s UI and interaction design.

  • Worked on microlearning video strategies to support short, actionable lessons.

  • Ensured a cohesive educational tone across all sections of the app.

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Tools & Skills

Mobile Learning Design · Wellness Content Strategy · Microlearning
Visual Design · UI/UX Principles · Instructional Storyboarding
Behavior Change Communication · Video-Based Learning